Multiple major business travel destinations are set to increase their presence at IBTM World this year, including VisitScotland, which is increasing its stand size by 162%. Demonstrating the strong value exhibitors place on attending IBTM’s flagship show, more than 85% of this year’s suppliers are returning to the event, which takes place at Fira Gran Via in Barcelona from 17-19 November 2026. Big-name returning destinations with larger representation this year include Egypt, with a 76% larger stand, and the Italian National Tourism Destination, ENIT, with a 12% bigger stand. Meanwhile, VisitScotland is not only significantly increasing its stand size, it is almost tripling the number of partners it brings to the show, from five to 14.