Racecations: Ultramarathon travel surges 77% as holidayers swap sunbeds for start lines

Oct 6, 2026

Sightseeing and sunbathing are being swapped for start lines, according to new data from sports travel insurance provider SportsCover Direct, which reveals a 55% year-on-year rise in travellers taking out specialist cover for endurance and challenge-based sporting events(1).

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