Visit Orlando is strengthening its presence in the U.K., Orlando’s No. 1 overseas international market, through an integrated campaign that combines consumer advertising, an experiential activation, national holiday giveaway and dedicated travel trade events. The initiative includes Play Your Way to Orlando, a free Orlando-themed mini golf experience at Westfield Stratford City in London from 23 – 25 October, followed by Elevate Orlando Live events for travel advisors and industry partners in London and Dublin.