WTTC Sets Out Eight Priorities to Secure Europe’s Travel & Tourism Leadership

Oct 9, 2026

Europe can secure a larger share of the next decade’s Travel & Tourism growth by acting on eight strategic priorities, according to a new report from WTTC, released today at WTTC’s 26th Global Summit in Valletta. The eight priorities are aligned with WTTC’s globally endorsed strategic priorities, approved by its Executive Council, ensuring Europe’s recommendations reflect the key growth, investment and competitiveness priorities identified by the global Travel & Tourism private sector.

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