WTTC Targets One Million Tourism SMEs to Benefit from its Together in Travel Community

Oct 8, 2026

The World Travel & Tourism Council (WTTC) today set out its ambition for one million Tourism SMEs to benefit from its Together in Travel Community, strengthening support for independent and growing businesses across the sector through free research and knowledge, practical guidance, a global community, enhanced advocacy, and a greater focus on understanding their priorities, addressing barriers to growth, and meeting their needs.

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