Eight host cities, four regions and one certainty: in Brazil, a passion for football is the starting point for a journey where accents, aromas and landscapes change at every stop. To introduce this diversity to audiences attending the first Women’s World Cup in South America in 2027, Visit Brasil launched “Brazil Beyond the Game”, its new international campaign, on 4 November at the World Travel Market (WTM) London.

European tourism demand held firm over the summer despite ongoing global uncertainty, according to the European Travel Commission’s (ETC) latest European Tourism: Trends & Prospects quarterly report (Q3/2026). International tourist arrivals increased by 3% compared with the same period in 2025, and the vast majority of destinations (80%) recorded more foreign visits than last year. The outlook, however, is increasingly shaped by forces beyond the sector’s control. Geopolitical and climate instability is pushing up prices and weakening travel confidence, while higher energy costs are set to squeeze household budgets and change how people travel in the months ahead.

AI- and tech-powered hospitality operator Bob W is making a major push into Portugal, unveiling a four-property, 190-unit expansion across Lisbon and Porto as it accelerates its growth into new European markets. The move marks a significant milestone in Bob W’s European expansion, with the operator committing to multiple properties across Lisbon and Porto as it enters the Portuguese market. Its first Portuguese location is scheduled to open in Q1 2027, with three further properties planned by the end of 2028.

Choosing a beach for a vacation involves much more than looking for crystal-clear waters and white sand. The distance from the airport, transfer time, and available transportation options also influence the traveler’s experience. In Jamaica, the comparison between Montego Bay and Negril illustrates how ground accessibility can vary between tourist destinations within the same country.