AI- and tech-powered hospitality operator Bob W is making a major push into Portugal, unveiling a four-property, 190-unit expansion across Lisbon and Porto as it accelerates its growth into new European markets. The move marks a significant milestone in Bob W’s European expansion, with the operator committing to multiple properties across Lisbon and Porto as it enters the Portuguese market. Its first Portuguese location is scheduled to open in Q1 2027, with three further properties planned by the end of 2028.