Expansion in Egypt: ROBINSON plans new resort and extensive modernisation in Somabay

Nov 4, 2026

ROBINSON, the premium club brand of TUI Hotels & Resorts, is further expanding its presence in Egypt and will operate two clubs in Somabay in the future. At the World Travel Market (WTM) in London, ROBINSON and the Abu Soma Development Company extended the contract for the existing ROBINSON SOMA BAY until 2028. At the same time, the partners are developing a second ROBINSON club around one kilometre away. The planned new-build resort, with around 250 rooms, will be designed as an adults-only resort and is scheduled to open in 2029.

Frontal Report

Frontal Report is an emerging leader in all forms of media. We aim to be the leading news brand for readers around the world.