Norway is stepping up its efforts to attract British skiers this winter. A new campaign will showcase Norway as an alternative to the Alps, with reliable snow, uncrowded slopes and a unique Scandinavian experience. New and increased flights will make the journey easier, too. Norway Home of Skiing, Alpinco, Avinor and Norwegian Air Shuttle are joining forces to grow British guest-nights in Norway with support from UK ski operators including Ski Safari, Ski Solutions and Crystal Ski.