The Saudi Tourism Authority (STA), led by His Excellency Ahmed Al-Khateeb, Minister of Tourism and Chairman of the Board of Directors of STA, joined by Ageel Alshaibani, CEO of STA, has successfully concluded its participation at World Travel Market (WTM) London 2026. Bringing together 37 partners from across Saudi’s tourism ecosystem, Saudi Land welcomed a strong turnout of international travel industry leaders, VIP guests, buyers and visitors over three days, providing a platform to strengthen global relationships, advance commercial partnerships and showcase the breadth of Saudi’s expanding tourism offering