Japan continues to attract British travellers seeking alternatives to Europe’s crowded ski slopes and Hoshino Resorts is spotlighting some of the country’s most rewarding winter destinations for the 2026/27 ski season – from the legendary powder snow of Hokkaido to the lesser-known mountains of Tohoku, where the new KAI Zao has recently opened. Unlike many ski holidays centred solely around the slopes, a winter trip to Japan can combine mountain adventure with hot spring bathing, regional gastronomy, ancient traditions and cultural discovery.