From Halloween to year-round bookings: the growing appeal of dark tourism

Oct 30, 2026

With the spooky season around the corner, ghost tours and Halloween experiences are set to take centre stage. But according to Bókun, a Tripadvisor company, growing interest in dark tourism is helping fuel demand for ghostly experiences year-round. To explore how rising global fascination with the supernatural is translating into year-round bookings, Bókun has shared insights from tour operators, alongside data revealing growing demand for people booking spooky tours on their own doorstep.

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