ITB Americas is set to make its fully booked debut in Guadalajara, Mexico, establishing a new B2B marketplace that will connect travel markets across the Americas and beyond. From 10 to 12 November 2026, the inaugural event will bring together 300 exhibiting companies from 60+ countries and regions, as well as qualified buyers from over 40 countries. The conference program will provide a platform for industry insights and discussions on key travel trends. With Mexico as the Official Partner Country, the event will create new opportunities for cross-border business, international partnerships, and industry exchange.