On September 27th, UN Tourism celebrates World Tourism Day. In 2026, it will centre on how digitalization and Artificial Intelligence are redesigning tourism. To mark the date, Belvera Partners, a PR firm exclusively focused on supporting B2B travel technology companies, has brought together thought leaders across the travel technology ecosystem to explore the opportunities, challenges, and responsibilities associated with the rapid adoption of technology, in general, and AI, in particular, across hospitality, distribution, and travel experiences.