This year’s World Tourism Day on September 27 carries the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” framing AI as the industry’s next major transformation and asking how it can support smarter decision-making, stronger skills, and better-managed destinations. For the Caribbean, the opportunity is not technology for technology’s sake, but using AI in ways that strengthen competitiveness, improve productivity, support the workforce and enhance the distinctive experiences at the heart of the Caribbean hospitality and tourism industry.