Alarm at 6am. J.P. Morgan trading desk by 7.45am. Clock out at 6.30pm. Design custom jewellery until 1am. For months, Koyo Song ran her jewellery business, Benalor, while holding down a full-time corporate finance job in Hong Kong – surviving on five hours of sleep and her ambition to build her own brand. In July 2026, the 28-year-old walked away from her position as a sales associate – and a six-figure monthly salary – to run Benalor full time with her boyfriend and business partner, Avi...